Feature Post

What makes a man? Regardless of situations and conditions around him, he maintains key factors in his persona. What do you live for? What do you stand for? Look down upon? What do you aspire to be? Here is my answer through the scents of Ermenegildo Zegna #ElementsofMan new fragrances. Integrity An unchanging element untouched by […]

Feature PostTravel

L’uomo. What does it mean to be a man these days? Having the confidence to be true to yourself, to be bold to trace the path that you choose. Looking back to the L’uomo global campaign, I feel blessed that Gianfranco Ferré entrusted in me, to encapsulate the direction, the attitude that their fragrance was […]

Feature PostTravel

Almost a month ago I visited New York for a private black tie cocktail evening by BOSS Parfums. The trip got me thinking about the secrets behind the scents and their seduction mysteries. They are invisible yet trigger the most powerful memories and sensory experiences. Certainly, scent is the most evocative of our senses, it […]