This time follow me on a brand new and once in a lifetime adventure, in the heart of the Atlantic Ocean. I recently visited Iceland, as you may have noticed on my Instagram feed and I am beyond amazed by this country’s sharp contrasts. The minute I landed, I couldn’t wait to discover unseen landscapes, where ice meets fire and endless nights compete never ending daylight. All this may already be familiar to you, but what you probably don’t know is that Iceland is a very fashion forward country. Forget about the classic Nordic style. The remote island is pass that and more acquainted to cool patterns, wool knits and comfort clothing. So, I packed my favourite Jack Wills look and set off to discover volcanoes and geysers driving what else; a Defender 110.
The moment I reached Iceland I realized the weather would determine my daily outfit. So, I matched my clothes with this ultra comfy quilted jacket. I love the moss colour that makes it a must-have outerwear and also a British classic. I layered it up with a check shirt, a cable knit jumper and a grey chino. A wardrobe staple, my black suede desert boots is the perfect answer to an all-day exploration and a sporty weekend bag is all the luggage you need.
If your adventure motto is look cool, feel warm, make sure to check on Jack Wills official website and shop online for affordable classic yet hip and outdoorsy looks.
And as if you already needed another reason to shop, I am also happy to remind you that it’s the mid-season Sale! You may enjoy up to 40% off your favourite autumn styles for your adventures.
Stay tuned! More Icelandic stories coming soon…
Check Shirt, Knitwear, Quilted Jacket, Chinos, Desert Boots, Weekend Bags: All by Jack Wills
Photos: Jake Lewis