Almost a month ago, MINI Clubman and I worked on a shoot to accompany the Ultimate Guide to being a Modern Gentleman. As you know, I believe that a gentleman must be recognised for their manners, style, individuality and, above all, authenticity.
The feeling backstage was creative, focused and inspired. The photoshoot was themed around key rules from the Guide and Theo Cohen aimed to visually capture what it means to be a Modern Gent, how the MINI Clubman accompanies the gentleman’s lifestyle and how to incorporate the set of rules into your life.
Photos: Jake Armstrong