The Code of Me
As a friend of the brand, I was overjoyed and feeling so honoured that I was invited to this year’s gala dinner of the Salon International de la Haute Horlogerie (SIHH) watch fair by IWC Schaffhausen, where the Swiss luxury watch manufacturer, celebrated the arrival of the brand new Da Vinci collection. One word to describe it? Timeless. The collection features timepieces that reappropriate the established lines of the 1985 Da Vinci Perpetual Calendar. With exceptional materials, style and aestheticism become perpetual. The main pieces of the collection include the Da Vinci Automatic 36 and the Da Vinci Automatic Moon Phase 36 designed for women and the Da Vinci Automatic which is described as a piece suitable for everyone who appreciates technical sophistication and lasting style. With the added feature of tracing the Moon phases, perhaps we can finally be more in sync with Nature and the world around us!
As the fashion industry progresses and matures, gender non-conforming clothing and products become our current reality. Of course without compromising the classic aesthetic of the brand, the Da Vinci Automatic features a discreet, elegant design. Apart from being an ecologically and socially responsible company the IWC praises and celebrates non binary gender orientation, hoping that it will spark a bigger ripple for greater inclusivity within the industry! Discover the Da Vinci collection HERE.
Photos: Jake Armstrong