Last weekend during my usual lunchtime stroll in Soho, I discovered a new menswear gem – the Shinola store on 13 Newburgh Street (just behind Carnaby Street). I was truly fascinated by the quality of their leather goods and accessories for men and I was delighted to collaborate with Shinola to style their new AW15 collection. The products are all Detroit-built and Shinola’s inspiring story aims to create a community that will thrive through excellence of craft and pride of work in Detroit. They aim to reclaim the craft of building products with care and attention to detail to help define American luxury through American quality. Truly inspiring mission and excellent product offer. Well worth a visit and deserves your support! Do not miss the chance of checking their hand-built bikes with rigorous attention to detail and using only the highest quality components available, their leather backpacks and journal covers! Few of my favourite pieces available in store. Thanks Shinola for giving me this dashing backpack and watch! Visit them at 13 Newburgh Street, W1F 7RS or at Shinola.co.uk
Photos: Karolis A.