John Varvatos is a brand that combines old world craftsmanship and refined tailoring with modern innovation in textiles and renowned for a rock ‘n’ roll sensibility. For Detroit native designer John Varvatos, fashion and music have always been successfully entangled. To celebrate his first European store, located on Conduit Street in London which opened last week, I am delighted to share the JV story and embrace an impeccably dapper yet casually elegant look. If you are in London, make sure you visit the new store but also get involved and post a photo showing your peace sign with #peacerocks on Twitter or Instagram as for every tag, John Varvatos will donate $1 to The Ringo Starr Peace and Love Fund which provides Transcendental Meditation to at-risk students in underserved schools, women who are survivors of domestic violence, and veterans with post-traumatic stress. A great cause. Outfit: All by John Varvatos Photos: Alice Zielasko M.